​Mike Scudamore, Director

Nicola's Event Management career started in 2000 when she began working for a leading Global Events Agency on their prestige automotive account, successfully delivering 4000 plus attendee global drive programmes, conferences, parties, incentives, awards ceremonies and customer & press events. 


Since leaving in 2011 she has worked for many clients in a freelance capacity organising live events, roadshows and shopping centre activations in addition to in-house creative development & proposal writing.


Apex work with a global network of freelance staff to manage their events on-site.


​​Apex Sports Marketing was founded by Mike Scudamore in 2013. Mike has over 15 years experience in sports marketing, including working in sponsorship acquisitions for the Marussia F1 Team for over 4 years. Mike joined the Team in their very first season in F1 as Virgin Racing and helped them on their journey from F1 newcomer to established competitor. Prior to F1 Mike specialised in corporate entertainment and VIP hospitality while working at the Daytona Group.


The extensive network Mike has built up over the past 15 years ensures he has contacts across the sports marketing spectrum to deliver the best solution for your business.

Nicola Scudamore, Events Director